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Our Brand Refresh Hits the Road.
Redefining the Contractor / Homeowner Relationship
Since taking on a full brand refresh at the beginning of 2022, we’re continuing our mission to redefine the contractor / homeowner relationship with an upgraded image online, on our uniforms and now, on the road, with the unveiling of our new vehicle wraps.
We joined forces with the design team at Vitamin for the look, feel and layout, as well as our longtime printing partner, Signs In One Day, for production and installation. “The truck wrap was always something we wanted to do,” said Elyssa Simon, Director of Business Development. It made sense to wait for the complete High Mark Construction rebrand to finish in order to ensure we had the right design, direction and consistency across all applications.
“Vehicle wraps are fun to craft and are high-impact in terms of brand visibility. At the end of the day the vehicle becomes a mobile billboard, garnering loads of attention. Not to mention, the strong impression left when customers see the branded vehicle at their home or on the job site” said Mike Karfakis, Founder of Vitamin.
The design direction was inspired by the concepts of energy, impact and memorability. Vitamin and Signs in One Day worked together to configure the design from a flat concept to a dimensional product so that the design would fit perfectly on our vehicles.
The goal was an eye-catching, high energy design. Vitamin incorporated diagonal lines which were pulled from the High Mark Construction logo to create abstract background elements. The end result is a vehicle that demands attention and we could not be more pleased with the finished product.