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High Mark Construction Redefines What To Expect From a Contractor.
Brand Refresh Showcases Company’s Dedication to Unmatched Customer Concierge Service
May 3, 2022
Baltimore, MD – High Mark Construction (HMC), one of the Mid-Atlantic’s leading commercial and general contracting firms specializing in exterior renovations and repair, unveiled today a complete corporate brand refresh that includes new brand messaging, a new logo, marketing collateral, and website. The new branding showcases a modern, forward-thinking company whose mission is to revolutionize the home and commercial contracting experience, rooted in the company’s personalized concierge service as an unrivaled attribute among competitors.
Since its incorporation in 2018, HMC has made excellence in customer-to-contractor relationships the bedrock of its brand difference, working diligently to cast aside the negative cliches that have long tarnished so many contractors. As a result, clients consistently praise HMC for delivering outstanding work and fantastic personal service, as evidenced by dozens of verified five-star ratings on Google Reviews.
Unlike with other contractors, each HMC customer has an assigned project manager who acts as a central point of contact for every aspect of the job, while managing and guaranteeing all subcontracting work. This attention to service and support is especially true with storm restoration, one of HMC’s specialties. After a catastrophe, clients often need an expert advocate to liaison directly with an insurance company to secure full compensation for all damages and rebuild homes in as good, or better, condition than pre-disaster.
The unmatched capability and personalized service that customers receive was not represented in the original branding or website. Nor did the original brand illustrate the energizing and supportive culture that awaits prospective applicants, should they join the team.
For HMC leadership, it was time for a change.
“We pride ourselves on not just being a contractor, but a true partner for our clients,” says Owner Mike Kimball. “We built our business on the idea that there’s a better way to offer contracting services and provide an alternative to the frustrations people may have had with other vendors. High Mark Construction has always been different, and now this brand refresh is the inflection point for our customers to begin the experience of what we call a Marked Difference.”
To help bring this message to life, HMC partnered with Vitamin, the Baltimore-based integrated marketing agency. The two teams collaborated on the best ways to communicate HMC’s vision for what makes the company so distinctive, creating a specific tone that accurately emphasizes who the company is and the ways HMC has disrupted the status quo to consistently exceed expectations.
“It’s been a wonderful collaboration working with the HMC team,” said Michael Karfakis, Founder of Vitamin. “The executive and marketing teams at HMC were flexible enough to consider new ideas and willing to step up where necessary to help craft a brand that truly reflects who HMC is today and who HMC will be in the future. We will now leverage the assets we have created to solidify an aggressive and ongoing lead generation effort using the website as the hub. It’s all about ROI and we are excited to show HMC the return this effort provides.”
Vitamin’s VP of Creative & UX Cory Magin adds that the website in particular is a perfect representation of the straightforward experience customers have when working with the HMC team. “Clients can quickly and clearly find what they need and see who is best to talk to, and the mobile functionality makes it easy to touch base across multiple devices, exactly like working with a member of their team.”
What started as a team of just five employees has prospered to 45 and counting. As the Maryland-based company moves into new markets including Delaware, New Jersey, and Pennsylvania, the brand update provides a complete toolkit that can be easily implemented for each office. Wraps for work vehicles, lawn signage, and logoed clothing convey a consistent and unified front for clients and prospects, further defining how HMC delivers unequaled white glove service.
About High Mark Construction
Founded in 2018, High Mark Construction specializes in exterior renovation and repair including roofing, siding, gutters, and windows, with the mission to provide exceptional craftsmanship and an unmatched customer experience. As experts in storm restoration, High Mark Construction acts as a customer advocate to secure comprehensive insurance coverage and compensation. With locations in Maryland, Delaware, and New Jersey, High Mark can provide expert general contracting services across the Mid-Atlantic. www.highmarkconstruction.com